Experience
I design websites with intention, every element serves a strategic purpose beyond aesthetics. My approach to web design and UX/UI combines visual hierarchy, user psychology, and intuitive navigation to guide users toward meaningful actions and create seamless digital experiences across every page.
I build conversion-focused websites with CTAs designed around conversion psychology, making them visually compelling while encouraging real engagement and action. Behind the scenes, I combine SEO, Google Maps optimization, and technical web development using HTML, CSS, and Java to create high-performing, search-ready websites built for both users and search engines.
I continuously use data and performance insights to refine creative decisions and improve website performance. By aligning web design with broader digital marketing strategies, social media campaigns, and paid advertising, I ensure every design decision contributes to measurable outcomes, including stronger engagement, increased visibility, and higher conversions.
Nothing is arbitrary. Every element, interaction, and strategy is designed with a purpose: to help businesses get found, engage their audience, and convert more visitors into customers.
Project Showcase
Design isn’t just what you see.
It’s what you feel, understand, and remember.
Welcome to a showcase of ideas transformed into digital experiences.
Codepen IO hosts some of my development lead generation projects I have implemented.
Check out my web design portfolio, showcasing user-friendly interfaces and engaging user experiences.
Explore my graphic design work, where I combine creativity with strategic thinking to produce visually stunning results.
See the results of a few of the campaigns I have created and managed.
View social media campaign creatives and designs.
Explore my graphic design work, where I combine creativity with strategic thinking to produce visually stunning results.
career highlights
We combine strategic thinking, purposeful design, and performance-driven digital experiences to create work that delivers measurable impact. From 170% YouTube subscriber growth and 68% higher lead conversion to 260% greater engagement and 43% organic traffic growth, every project is built to move beyond aesthetics and create meaningful business results.
170%
YouTube Subscriber Growth in 12 Months
68%
Lead Conversion Rate Improvement Post-Redesign
260%
Engagement Increase for Select Client Programs
43%
Organic Traffic Growth After Website Redesign
Expertise backed by industry-recognized certifications.
From performance marketing and analytics to SEO, social media, automation, graphic design, and generative AI, our certifications demonstrate a multidisciplinary approach to creating smarter, stronger, and more effective digital experiences.
Google Ads
Google Display
Google Analytics
HubSpot SEO
Facebook Social Media
SEMrush Analytics
Hootsuite Automations & Workflows
Graphic Design
AI Security
Generative AI
Canva Creative Design
HubSpot Content
Start-up Branding & Website Design
Across these select start-up branding and website design projects, I’ve consistently delivered high-impact results, including 60–85% increases in user engagement within the first 90 days of launch. My strategic approach to UX, conversion design, and brand positioning has driven 55–77% improvements in lead conversion rates, transforming early stage websites into scalable revenue channels.
In addition, clients have experienced 35–60% growth in organic traffic through SEO-driven architecture and content strategy, along with enhanced brand recognition and digital presence that positions them competitively in their market from day one.
+300% Website Traffic
80%
Increase in engagement
68% average increase in leads
52% average growth increase
Client Testimonials
· 1st
Sr. Market Leader @ Mattison Avenue Salon Suites | Texas Real Estate license
Nicole worked with Michelle but on different teams
Michelle is one of the most talented and passionate professionals I’ve had the pleasure of working with. Her dedication to what she does is truly inspiring, and her work ethic is rare, and a quality you simply can’t train. She genuinely cares about delivering results and always goes above and beyond to ensure success. When we worked together, Michelle quickly identified and resolved long-standing issues holding back our online presence. She stays ahead of the curve with Google’s changes and strategies, and her expertise had an immediate, measurable impact. Thanks to her, we saw a dramatic increase in leads, which directly boosted overall sales. What sets Michelle apart is her ability to uncover hidden opportunities, whether it’s optimizing review strategies, analyzing the competition, or fine-tuning market placement online. She doesn’t just resolve problems; she transforms your online presence and helps you rise to the top with strategies that work quickly and effectively. Michelle’s passion, problem-solving skills, and incredible work ethic make her an invaluable asset to any team or business. If you’re lucky enough to work with her, you’ll quickly see the difference she can make. I can’t recommend her highly enough! … more
· 1st
Vice-President and Director, Production Technology and Innovation
December 9, 2024, Russell worked with Michelle but they were at different companies
Michelle's ability to step in, assess the landscape, and immediately develop a strategy was remarkable. Michelle's expertise spans every aspect of marketing, from strategy and implementation to analytics and optimization. She is highly trained and knowledgeable and brings a 360-degree approach to her work that is both effective and inspiring. Her dedication, insight, and professionalism make her an invaluable asset to any organization. I cannot recommend Michelle enough if you're looking for a trusted, well-rounded marketing professional who will exceed your expe
· 1st
Vice-President and Director, Production Technology and Innovation
Michelle's ability to step in, assess the landscape, and immediately develop a strategy was remarkable. Michelle's expertise spans every aspect of marketing, from strategy and implementation to analytics and optimization. She is highly trained and knowledgeable and brings a 360-degree approach to her work that is both effective and inspiring.
Her dedication, insight, and professionalism make her an invaluable asset to any organization. I cannot recommend Michelle enough if you're looking for a trusted, well-rounded marketing professional who will exceed your expectations and drive results.
· 1st
Consultant and Organizational Psychologist
Michelle is a pleasure to work with. Her experience coupled with innovative thinking puts her above the competition with regard to skills and ability. Beyond her technical skills, Michelle is a collaborative team player who fosters a positive work environment. She excels in building strong relationships with cross-functional teams, vendors, and stakeholders, ensuring seamless execution of projects. I have no doubt that Michelle will bring the same energy, innovation, and success to any team she joins. I wholeheartedly recommend her for any opportunity that seeks a talented and dedicated marketing professional.